Canada has never been a trendsetter in the fashion industry unlike the neighboring United States, but there are some strong brands in this country that are recognized around the world, although certainly not to the same extent as even Ralph Lauren, Tommy Hilfiger and Calvin Klein.At any rate thinking of brands from Canada it is not so easy to list them all, when in other countries sometimes there is an overabundance.
CANADA GOOSE
The greatest success of any fashion company is when a particular product or group of products becomes a household name for others or a synonym for a particular kind of product. For example, when you think of sunglasses, most of you will probably think of Ray-Ban sunglasses or sneakers, Converse shoes come to mind.
Canada Goose has become synonymous with high quality down jackets and although they are not as well known as the Ray-Ban or Converse brand, But the slogan of the best down jacket in the world people have assigned to this brand for a reason. The Arctic Circle Contour, is a trademark of Canada Goose, a company that was founded in the 1950s in a small warehouse in Toronto. They originally operated under the name Metro Sports, later renamed Snow Goose and another, Canada Goose. The characteristic logo with the outline of the Arctic Circle was not created until the 1990s.
Many fashion companies started with clothing and technical accessories, for example Ray-Ban produced pilot glasses, Barbour waterproof jackets for motorcyclists and Canada Goose was like them. In their case were products for snowmobile riding, raincoats and wool jackets. In the 1970s, the company began to specialize in clothing with goose down insulation, which was and still is the main layer of insulation for jackets. It is worth noting that their jackets have been made in Canada for several decades, which probably also strongly influences the final high price.
Today, their products are available in the most prestigious boutiques around the world, as well as in specialty clothing stores. They have managed to combine the highest quality products with good design, which has led to such an interesting development of the brand. Nowadays their jackets are bought by amateurs – for the city, by professionals – for conquering peaks and other frosty and inaccessible places on Earth.
Naked & Famous
One of the most valuable jeans brands in the world comes from Canada. It is Naked & Famous, which was founded in 2008. The pants are only sewn in Canada, and only Japanese denim is used in production. The company boasts that it sells much better quality jeans than many well-known brands. In addition, the company name and logo is a kind of intentional satire referring to the Hollywood world, where there is no shortage of marketing creations that have nothing to do with good quality.Their pants are only $150-170 and many consider them to be some of the best in the world.
The Naked & Famous brand is known for product innovation, which seems to be very limited in the denim industry because there has been little invention in the fabric they are sewn from for over a century. But the Japanese jeans specialists at Naked & Famous are able to offer inventions such as cashmere jeans, snowboarder jeans, judo jeans (technology borrowed from judo suits), jeans that change color based on air temperature and reportedly the thickest denim in the world (32 oz.) – pants sewn with it can be placed vertically on the floor, because the standard denim thickness is 10-13 oz.
Canadian Native Shoes
You know the plastic shoes that look like Converse sneakers and have holes in the top. These are the signs of Canadian Native Shoes brand that found its niche in the footwear market and within a few years (the company is still under 10 years old) created a brand recognizable worldwide. The shoes are made with special EVA foam, ultra lightweight and used in low-profile beach shoes.
The designers decided to prove that shoes made in this way can be not only practical but also pleasant.These shoes are ideal for walking on the beach, so if you are passionate about the design of traditional flip-flops, Native Shoes is for you.Moreover, their shoes are also good for urban use.
These shoes should also be popular with a certain group of people,because they do not use animal-based materials (such as leather and glue) to make them.
HERSCHEL SUPPLY CO
Another company that has quickly built a strong brand and recognizable style is Herschel Supply. The company was founded in 2009 and has specialized in vintage style backpacks and accessories since its inception.Their designs and materials used refer to products from the 50s and 70s simple shapes, canvas, leather straps. Herschel’s most famous product is the Little America backpack, which is available in dozens of colors and patterns every season.
Over the years the brand’s range has gradually expanded and now it is not only backpacks, but also bags, suitcases, cosmetic bags, pencil cases, cases for electronics and many others. All products combine one thing: a simple and timeless design with a touch of vintage style. Many may think that Herschel is a Scandinavian brand, because these features are characteristic of products from Denmark, Sweden or Norway.
SOREL
In the beginning we stated that Canada Goose is synonymous with the best down boots for many customers, while the Sorel brand is often cited as synonymous with the best extreme footwear. Their snow boots are recognized worldwide and you probably know them.
The history of the company dates back to 1908. That’s when the Kaufman family from Ontario started making shoes for winter. The Sorel brand was registered in 1962. Their innovative solution was to cover parts of the leather upper with vulcanized rubber and combine it with the sole, which guaranteed the waterproofness of the shoe. In turn, a special insulating insert guaranteed protection against harsh temperatures.
For many years it was a special shoe for people who stay in extreme conditions every day, only a dozen years ago Sorel decided to enter the fashion market and he succeeded. Famous celebrities, who were often photographed in Sorel on their feet during the winter vacations (including Brad Pitt), supported the firm. Their collections are now available in dozens of countries around the world.
Viberg
Another shoe brand with a very distinctive design. The company was founded in 1931, and its founder was Swedish immigrant Ed Wiberg. The company is now run by the third generation of his family.Their designs clearly refer to the work and mountain shoes of the 30s and 40s.
Wiberg’s style is often compared to more famous American competitors:
- Wolverine;
- Red Wing;
- Alden.
The company recognizes no quality compromises and from the very beginning has bet on the best components imported from all over the world (for example, brass eyelets from England, inserts from Spain and skins from the USA and Italy). The shoes are made using traditional methods in-house.
STANFIELD’S
It is probably the oldest sewing company in Canada (founded in 1856) and one of the most respected producers of warm underwear. The Stanfield range has been made from the very beginning in the same place – in the tiny Canadian town of Truro.The Stanfield family has pioneered many solutions in the world of underwear.
They were probably the first in the world in the late nineteenth century to produce the kind of knitwear that replaced coarse and stiff wool underwear. Clients of the brand were miners, gold diggers, fishermen, and now skiers and fans of vintage clothing.
The company’s motto is the best product at a reasonable price.Today the brand is run by the fifth generation of the Stanfield family.
STOLEN RICHES
It’s hard to believe, but the production of this brand has been uninterrupted for more than a hundred years. Despite enormous competition from Asian countries, they still make it in Canada. Of course, the brand’s range is now broader (includes straps, baskets, pins), but the flagship product is still shoelaces. More than 100 designs and colors are available for sale.
The company guarantees its customers that their laces will survive at least until the first major shoe repair (such as sole replacement). If the laces fall into disrepair sooner, the company guarantees a free exchange for new ones.
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